Start with the visitor, not the pages
Say who arrives and what they should do next: book a viewing, request a demo, sign up. That single action shapes navigation, forms and what goes on the homepage.
Free planning tool
Website brief builder.
Planning a new website or web app? Answer the questions a developer will ask anyway, and get a clear project brief you can send to anyone you are talking to.
It takes around ten minutes. Skip anything you have not decided yet: the brief lists open questions instead of guessing. Your answers stay in this browser unless you choose to send them.
How to write a website brief
What a developer
needs to know first.
A good brief is short and specific. It lets a developer or agency tell you early whether they fit, what is unclear and what a sensible first scope looks like.
Be honest about design and content
Final designs and written copy make a very different project from a blank page. Most delays come from content arriving late, so say what exists today.
List pages and name the integrations
A rough page list is enough. For connections, name the actual provider (a CRM, payment service or listing feed) so the work can be checked before it is quoted.
Share the date and a budget range
A range is not a commitment. It helps the developer suggest what fits, and what to leave for a second phase, instead of pricing a wish list.
About this tool
Common questions.
The builder prepares a project brief. For a separate planning range, use the website cost calculator.
Is my brief stored anywhere?
Your answers are saved only in this browser so you can come back to them. Nothing is sent unless you use the send form below. Use "Clear all answers" to remove the saved copy.
Can I send the brief to other developers or agencies?
Yes. Copy it into an email, download it as a text file or save it as a PDF. It is written to make sense to anyone reading it.
Why does the builder not give a price?
Two briefs with the same page count can take very different amounts of work, depending on design, content, integrations and review rounds. The website cost calculator gives a planning range with stated assumptions. A quote still needs someone to read your brief and ask about the open questions.
What if I have not decided most of this yet?
Fill in what you know. Unanswered items appear as open questions in the brief, which is still useful: it shows a developer exactly what needs discussing in a first call.
Optional
Want me to
read it?
I'm Hasnain Qureshi, a full-stack developer building websites and web apps with Next.js, WordPress, React and Node.js. My work includes Cambridge Research Park, The New 1540 Broadway and the ChatKnot live-chat SaaS.
Send your brief and I'll reply with questions or a proposed next step. There's no obligation.